Promotional products are everywhere these days and run the gambit from t-shirts to travel mugs to mouse pads and the ever popular hat. These items continue to be effective, despite new marketing trends. So why are promotional products so popular and do they work? The right promotional product stretches your advertising dollar and gives your business visibility and name recognition. Understanding the appeal and choosing the right product to represent your business is key in maximizing the impact of a promotional item.
Simply put, people like free stuff. The higher the quality, the more desirable and the more likely people will actually use what you’re giving them; instead of shoving it into a drawer. So why do you care if your promotional items get used? Frequency, Name recognition – the desired effect of any marketing plan – gets your business attention and gets you noticed. Unlike radio or print ads, promotional items become a constant source of advertising.
The Gift That Keeps On Giving
With over 40 years of combined experience, Second Gear Printing & Promotions' experts know the power of the promotional item. “I like promotional items because you never know where the item will land or how many people it touched to reach its eventual destination. It enables you to really stretch your potential customer base,” states Greg Fawcett, Director of Operations. For example, you hand out a promotional pen. The pen goes home and a child takes it to school where it lands on the teacher’s desk. The teacher takes it home where her husband picks it up and brings it to work. A co-worker walks by and picks it up off a desk and happens to need the very service the pen is advertising. Another example is the common t-shirt. Lots of people use free t-shirts to mow the lawn, jog or wear to the gym. If one of your t-shirts goes to the gym once a week, that’s a pretty effective advertising vehicle. Promotional items can give you lots of bang for your buck. In fact, some items are so successful, they actually become sought after collectibles. Bottom line, if you choose the right promotional item, people will use it and other people will notice them using it, giving longevity to your advertising dollars.
Relationships
The heart of any business is relationships. People do business with those they like, respect and trust. Quality promotional items foster connections and leave a positive impression. Note the word quality. When selecting a promotional item, make sure it is of reasonable quality. Just as the right promotional item sends a positive message, the wrong one can send a negative message.
A company like Second Gear Printing & Promotions offers a large variety of quality promotional items and can help you choose the right item for your business, gift basket or trade show. We have worked with companies such as Holiday Inn, Weight Watchers, YMCA, Powerhouse Gym, Arrigo Dodge/Chrysler Jeep, WRMB Moody Broadcasting Network and Re/Max. We continue to work with businesses of all shapes, sizes and budgets helping his clients create a unique image and meet their advertising needs.
Article courtesy of Second Gear Printing & Promotions