Dress for Success. Clothes make the Man (or Woman). You never get a second chance to make a first impression. Clichés are clichés for a reason – they contain time tested experience and wisdom. Your appearance, the appearance of your business and/or employees makes a statement. Uniforms or customized clothing lend credibility and give a professional appearance while helping to take your business to the next level. “Customized apparel isn’t as expensive as you might think” notes industry expert Greg Fawcett. “When you consider how it elevates your company’s image and serves as a walking billboard for your business.”
Creating Your Image
From hats to tees to polos and more, a professional like Greg Fawcett, skilled in corporate branding can help you select apparel to complete your company’s image. Fawcett comments "Second Gear Printing & Promotions is committed to providing quality apparel that builds our customer’s identity.”
When it comes to overall appearance, clean logos work best. Logos with too much detail may not embroider well. In these cases, a simpler, alternate logo can be created for a sharper look.
Quality Counts
Digitally embroidering a typical logo of 5,000 – 7,000 stitches should cost around $75 - $100. Always ask to see a sample sew of the logo prior to having it sewn on apparel. Once sewn onto fabric, the embroidered logo cannot be removed. Requesting a sample sew permits you to view exactly how the logo will appear and allows you to make changes while avoiding costly mistakes.
While digital embroidery is widely available, not all digitizing is equal in grade. It is well worth the extra expense to achieve quality results best representing your business. Inexpensive digitizing often produces poor quality and may present a sloppy appearance. The more expensive set-up fee is a one time expense protecting your apparel investment and insuring the best possible results.
Identity branding, professional logos combined with custom apparel present a polished, professional appearance giving your business credibility and the image you’ve earned.
Article courtesy of Second Gear Printing & Promotions